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What Are Rich Media Ads?
Similar to video ads, rich media ads catch viewers' attention with the help of dynamic imagery. On top of this, rich media ads encourage users to interact with the ad thereby building a stronger connection with the advertised brand.
CTR for rich media ads outperform standard banner ads by
Invite consumers to interact with your ad by swiping, dragging or tapping the screen.
Cut through the noise while respecting your customers
We combine great media placements with engaging user experiences to help your brand grow.
Gain real insights into the impact of your campaign
Track not only impressions and clicks but also engagement metrics that show behavioral patterns.
Drive results with our in-house creative team
MGID’s designers and copywriters will help you create ads that hit the right approach, for the right customer, at the right moment.
Metrics in common with static ads
Experience better results with rich media ads
Impressions
Rich media ads drive more impressions because of eye-catchy format.
Clicks
Rich media ads generate more clicks as the format posses more instruments to stimulate users’ interest.
CPC
Rich media ad costs at least 2x more but brings higher ROI instead.
CTR
Rich media ads show up to 267% higher CTR than static ads
Additional engagement metrics
Shifting from viewability to interaction
ETR
shows the percentage of users who performed any action with an ad (except for clicking). Don’t get confused when this metric is higher than 100%, as some forms of rich media ads may prompt several actions in one ad.
Engagement
is a sum of ETR and CTR. For example, if ETR is 20% and CTR is 5%, Engagement will be equal to 25%.
Join our partners who benefit from rich media with MGID
We operate an extensive set of tools and effects to create a one-of-a-kind ad campaign for your brand
Fill in the form below to get an individual ad sample.
