Meet CPA Tune — AI-Powered Bidding to Hit Your CPA Goals

Real-time CPC adjustments. More conversions.
Less manual work.

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Why Advertisers Choose CPA Tune

CPA Tune was built for performance marketers who want real, measurable outcomes, not just traffic

155% average CVR increase

thanks to smarter audience targeting

Up to 300% CVR growth

in key verticals and markets

Up to 60% Lower CPA

thanks to smarter audience targeting

Fully automated bidding

with no daily tweaks required

Most effective verticals

Electronics
Dating
Home Improvement
Health
Financial Services
Beauty

Top-performing GEOs

🇻🇳 Vietnam
🇩🇪 Germany
🇧🇷 Brazil
🇺🇸 United States
🇮🇹 Italy
🇮🇳 India

How to Launch a Campaign with CPA Tune

Drive maximum conversions at the lowest cost

Select CPA as your bidding strategy

While creating your campaign, select CPA Bidding Strategy.

Set your CPA goal

Start with a clear and realistic target. If it’s your first time using CPA Tune, aim for a value about 20% higher than your ideal — this gives the algorithm room to learn.

Enable Conversion Tracking

Ensure conversion tracking is set up using any supported method in MGID Ads.

Add your daily budget

For smooth performance, we recommend setting a daily budget of at least 5x your CPA goal.

CPA Tune in Action: Caviargan in the US Beauty Market

Caviargan partnered with GuruMedia to promote a straight-sale anti-aging product in the saturated US beauty market. They let CPA Tune handle bidding while focusing on creative performance.

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40% CPA drop

cutting acquisition costs well below the target

increase
in conversion rate

cutting acquisition costs well below the target

No manual bidding

the team focused entirely on creative strategy

Choose the format that best
meets your needs and goals

Retail

Native

Engaging, non-intrusive ads that match the look and feel of premium publisher pages
View Example
Affiliate

Display

Eye-catching and visually appealing units that help grab attention with their engagement-focused elements.
View Example
Brands

Video

Highly-viewable, captivating ads that provide a richer brand experience on the open web
View Example

Deliver Your Message to Highly Engaged Audiences on Premium Publisher Sites:

Scale Brand Awareness, Leads and Sales

Our achievements in numbers speak for themselves:

1
25K+
Сontent websites
2
24K+
Monthly ad campaigns
3
900M+
Unique visitors monthly
4
25K+
Monthly ad impressions
‍
‍

Success Stories

Delivering outstanding results for global and local brands

Robot Vacuum Cleaner

Conversion
1,266
dCPA
€18
eCPA
€22

Daughters of Malaya

Impressions
339% of KPI
Clicks
107% of KPI

Myezicash

Impressions
408% of KPI
Clicks
123% of KPI

Stocks Emoji

Total clicks:
333,333
Conversion
2,857
dCPA
Rs. 125
eCPA
Rs. 105

GEERS

CTR
0.77%, compared to the client’s
goal of 0.3%
Prospecting campaign
cost per session
1.75 euros (client’s KPI — <2.5 euros)
Retargeting campaign
cost per session
1.61 euros (client’s KPI — <2.5 euros)

Checkfox

CPL
30% lower than target

BMW

Impressions
2,967,516
Clicks
4,913

Toyota

Impressions
2.28х of KPI
Clicks
2.9x of KPI
CTR
0.15-0.55%

Mitsubishi Electric

Impressions
47,619,047
Clicks
154,000

Maybank

Impressions target
+8%
CTR
0.4%
Engagement rate
46.21%

Ubisoft

Total clicks:
38,819,552
Clicks
95,239

Oberoi

Total clicks:
71,428
Conversions
243
Offline site visits
32

Check the data

COUNTRY
DEVICE
AV, IMP DAILY
CPC PRICE, CENTS
COUNTRY
DEVICE
AV, IMP DAILY
CPC PRICE,
CENTS
Mexico
Desktop
5.3M
2.4
Indonesia
Mobile&Tablets
101.1M
4.12
Vietnam
Desktop
22M
7.04
Turkey
Mobile&Tablets
7.6M
1.21
Philippines
Mobile&Tablets
14.7M
3.15
Vietnam
Mobile&Tablets
130.4M
5.12
United States
Mobile&Tablets
52.3M
25.17
Romania
Mobile&Tablets
7.4M
9.59
India
Mobile&Tablets
71.6M
1.96
Canada
Desktop
6.5M
17.53
Book a demo with manager

Success Stories

Delivering outstanding results for global and local brands

Robot Vacuum Cleaner

Conversion
1,266
dCPA
€18
eCPA
€22

Daughters of Malaya

Impressions
339% of KPI
Clicks
107% of KPI

Myezicash

Impressions
408% of KPI
Clicks
123% of KPI

Stocks Emoji

Total clicks:
333,333
Conversion
2,857
dCPA
Rs. 125
eCPA
Rs. 105

GEERS

CTR
0.77%, compared to the client’s
goal of 0.3%
Prospecting campaign
cost per session
1.75 euros (client’s KPI — <2.5 euros)
Retargeting campaign
cost per session
1.61 euros (client’s KPI — <2.5 euros)

Checkfox

CPL
30% lower than target

BMW

Impressions
2,967,516
Clicks
4,913

Toyota

Impressions
2.28х of KPI
Clicks
2.9x of KPI
CTR
0.15-0.55%

Mitsubishi Electric

Impressions
47,619,047
Clicks
154,000

Maybank

Impressions target
+8%
CTR
0.4%
Engagement rate
46.21%

Ubisoft

Total clicks:
38,819,552
Clicks
95,239

Oberoi

Total clicks:
71,428
Conversions
243
Offline site visits
32

Watsons

Impressions
10x higher than KPI
CPM
5x lower than KPI

Ride-hailing service provider app

Clicks
+27% of KPI
CPC
25% lower than KPI

Hearing aids

Impressions
377,555
CTR
0.2%
Clicks
75,511
Effective CPL
30% lower than KPI

M3M

Impressions
221,910
Clicks
39,945
CTR
0.18%
Conversions
202
Effective CPA
53% lower than expected

Home improvement lead generation service

Leads
0.77%, compared to the client’s
goal of 8,081 within the target CPL0.3%

Internet service provider

Clicks
+28% of KPI
CTR
0.73%

Herbal of Hammer

Impressions
2,967,516
Clicks
4,913

Hiranandani

Impressions
73,000
CTR
0.25%
Clicks
18,252
Conversions
51
Effective CPA
14% lower than expected

Why Advertise with MGID

Intuitive self-serve platform

Easy-to-use campaign management and reporting interface allows you to control every aspect of your marketing budget

Dedicated creative team

Designers and copywriters will help you create ads that hit the right approach, for the right customer in the right moment

Advanced targeting capabilities

Get specific. Target audiences by context, interest, behavior and more

Sophisticated optimization options

Receive insights into your campaigns to determine the right ad tactics

Personal
manager

We are here for you 24/7 to help you manage your ad campaigns to maximize ROAS

How to set up your first MGID campaign?

1.
Contact your onboarding manager

Upon signing up, you'll receive your manager's contact information. Working with your onboarding manager can help you devise the best strategy for your campaign, saving you time and money.

2.
Find the best placements for your campaign

Upon signing up, you'll receive your manager's contact information. Working with your onboarding manager can help you devise the best strategy for your campaign, saving you time and money.

3.
Get optimal CPC and daily budgets for your campaign

Upon signing up, you'll receive your manager's contact information. Working with your onboarding manager can help you devise the best strategy for your campaign, saving you time and money.

4.
Work with our team to find the best creatives

Upon signing up, you'll receive your manager's contact information. Working with your onboarding manager can help you devise the best strategy for your campaign, saving you time and money.

5.
Pay only for clicks and keep track of your stats

Upon signing up, you'll receive your manager's contact information. Working with your onboarding manager can help you devise the best strategy for your campaign, saving you time and money.

Ready to Launch with CPA Tune?

Reach your best audience at the lowest cost!

Your MGID manager will help you start strong and optimize for real results.

Get Started
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